What is research?
What is my research?
Understanding the Research Onion
15 writers (2020) ‘Understanding the Research Onion’, Available at: https://15writers.com/research-onion/ (Accessed: 30th September)
Onion model presented by Saunders, Lewis and Thornhill in their book Research Methods for Business Students
- Philosophy – ‘Interpretivism claims that individual observers have their own perception and understanding of reality.’
‘Interpretivist studies are often qualitative in nature’
- Approach – ‘the inductive approach starts with observations that the researcher uses to create a new theory’
- Strategy – Action Research
- Data Collection and Analysis – primary and qualitative